单月卖地额再破300亿 杭州1月土地市场风云录

————《2014，楼市设问》之一——土地篇

房天下  2014-01-28 12:29

[摘要] 杭州土地市场在2014新年首月交出了一张漂亮的成绩单，单月卖地入账339.18亿，仅次于2013年9月340.67亿的战绩，也是自2012年以来杭州市场单月出让金第二度迈过300亿元的大关。

房天下讯 新年开局，“马上”出击！

在一线城市增加供应的同时，一些三四线城市却面临不小的去化压力。数据显示，截至2013年末，商品房待售面积49295万平方米，占去年全年商品房销售面积的37.8%，比2012年末增加12835万平方米。其中，新增的待售面积主要集中在三四线城市。可以预见的是，一线城市楼市不断刷新房价新高，三四线城市出现与库存缓慢，房价涨幅收窄，在2014年，房价势必会出现分化。

鉴于此，房天下资讯中心全面启动“开年五问 把脉2014年房地产市场发展走向”——“2014，设问中国楼市”的主题策划，通过土地、金融、市场、房企、制度五重设问，把脉2014年房地产市场发展走势！

杭州土地市场在2014新年首月交出了一张漂亮的成绩单，单月卖地入账339.18亿，仅次于2013年9月340.67亿的战绩，也是自2012年以来杭州市场单月出让金第二度迈过300亿元的大关。

与去年9月份的出让业绩近一半归功于一个华家池项目不同，今年1月的出让战果依托杭师大项目、热电厂地块项目以及滨江中兴商住地3个项目共同铸造，3个项目合计入账102.79亿元，占到1月总成交额的30.3%。

尽管账面成绩佼佼，出让现场的整体竞争热度却不高，出让地块的平均溢价率仅为8.9%。虽然有杭师大地块35%的封顶溢价率筑托，但整个杭州市场，包括主城区在内的所有商地和8宗宅地（包含商住用地在内）全部以底价成交，扯了整体溢价率的后腿。另一方面，1月推出的宅地项目的整体溢价率也不高。据计算，杭州市场所有宅地项目的平均溢价率为16.5%，剔除掉杭师大地块35%的封顶溢价后，剩余宅地项目的平均溢价率为13.2%。

尽管竞夺热情平平，房企的表现仍有不少可圈可点之处：马年入杭外来大鳄现身；景瑞首次打入主城区市场；融信“吃”下杭师大地块，在主城区的累计拿地额已 过绿地，后者在“2013年主城区拿地额10房企”的榜单中排名。

>>数据解读

1月卖地入账339.18亿 整体溢价率走低

主城市场“挑大梁”

1月份杭州计划出让40宗建设用地，实际成交34宗，6宗萧山地块因故撤销，实际成交面积为123.34公顷，共吸金339.18亿元，这是继2013年9月取得340.67亿的战绩之后，第二次迈过300亿元的大关。

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64" height="18">主城区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">22	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">80.57	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">298.5	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">495%	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">501%
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64" height="18">余杭区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">7	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">33.64	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">32.12	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">9%	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">194%
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64" height="18">萧山区	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">5	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">9.13	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">8.56	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">-67%	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">/
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64" height="18">合计	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">34	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">123.34	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl64">339.18	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">222%	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65">460%

2014年1月份杭州土地市场成交数据

从成交区域上来看，主城区成功出让22宗，成交面积80.57公顷，成交额达298.5亿元，占到整个杭州市场卖地额的88%，创下2013年以来主城区单月卖地额新高，较2013年9月的成交额257.36亿高出41.14亿。这得得益于杭师大项目、热电厂项目以及滨江中兴商住项目的吸金功力，三个项目共计入账102.79亿元，占到主城总成交额的34.4%。

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;WIDTH: 64pt;HEIGHT: 24.75pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="33" width="85">商业用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 67pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="89">11	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 77pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="102">315422	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;WIDTH: 67pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="89">1421134
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2014年1月份主城土地市场成交数据

余杭市场成交7宗地块，成交面积33.64公顷，成交金额32.12亿元。除未来科技城宅地引发激烈争夺溢价41%外，其他地块都以底价成交，溢价率均为0。

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">住宅用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">2	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">173102	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">144780
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">商业用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">21441	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">11257
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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">加油站用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">3333	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1090
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">合计	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">7	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">336394	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">321216

2014年1月份余杭土地市场成交数据

萧山区计划推出11宗地块，中途有6宗临时因故撤销，剩余的5宗地块全部底价成交，成交面积9.13公顷，成交总金额仅为8.56亿元。

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RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 35.25pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="47">商业用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">3	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">49748.66	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">30800
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">住宅用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">10525.28	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">5695
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">商住用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">30997	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">49124
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">合计	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">5	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">91270.94	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">85619

2014年1月份萧山土地市场成交数据

剔除余杭市场的1宗加油站用地后，从成交结构上来看，33宗已成交地块中，商地、宅地和商住地的成交宗数分别为15、13和5，成交面积分别为38.66公顷、5.46公顷、29.79公顷，成交金额分别为146.32亿、129.44亿、63.32亿，占33宗地块成交总金额的比重分别约为43%、38%、19%。

RDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="273">

RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: #fcd5b4;WIDTH: 49pt;HEIGHT: 27pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" height="36" width="65">地块用途	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #fcd5b4;WIDTH: 39pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="52">出让宗数	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #fcd5b4;WIDTH: 60pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="80">成交面积（平方米）	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: #fcd5b4;WIDTH: 57pt;BORDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid" class="xl65" width="76">成交金额（万元）
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">商业用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">15	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">386611.66	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1463191
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">住宅用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">13	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">54555.28	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">1294351
RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 13.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66" height="18">商住用地	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">5	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">297898	RDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent;BORDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid" class="xl66">633213

2014年1月份杭州土地市场成交结构数据

从溢价率来看，34宗地块的平均溢价率仅为8.9%。虽然有杭师大地块35%的封顶溢价率筑托，但整个杭州市场，包括主城区在内的所有商地和8宗宅地（包含商住用地在内）全部以底价成交，扯了整体溢价率的后腿。另一方面，1月推出的宅地项目的整体溢价率也不高。据计算，杭州市场所有宅地项目的平均溢价率为16.5%，剔除掉杭师大地块35%的封顶溢价后，剩余宅地项目的平均溢价率为13.2%。